There was a time, not so long ago, here in the UK anyway that people didn't know about African fashion, fabrics, and patterns. Considering the world we live in today, this is shocking! When we first started out on the market stalls of Camden market, often people would walk past and laugh. The laughs were not racist or meant to be derogatory, they came from a lack of understanding, and a lack of expression in the UK culture. We have to stress, this was only 8 years ago... in London, the city of diversity!
The lack of diversity across the board in the UK is not where it should be, but we still find it bemusing that within fashion, which is a global language of expression, until recently didn't adopt the amazing prints, patterns and colours coming from Africa.
You'd almost certainly see the odd African shirt at a festival, but the majority of the population would not know where it came from and would never wear it anywhere other than a festival.
Finally! Things are changing! The adoption of African fashion is happening, expressing yourself with colour is becoming popular, and expressing your culture though your fashion a must!
So now you can wear a bit of the African sunshine with you, wherever you go, you can show off your culture at work, on nights out, at festivals, at school and at your place of worship! Now that's the world we want to live in!
Without further ado, here are are African shirts for every occasion!
We will start with the workplace. Don't worry, we are not crazy, we know this is not a shirt, but how amazing is this African waistcoat. Our waistcoats have been worn to work by many of our customers, and they have come back with rave reviews. 'The office was smiling' one of our customers, Donald, wrote to us. And we think its brilliant that colour in the office is not longer bound to the stupid, half funny tie the boss wears.
As you can see from the picture on the right, these waistcoats look equally fab worn casual, and look fantastic on a festival field!
Going to a party? Our African shirts with metallic gold patterns are perfect! If you're daring enough to pull these bold designs off, we are telling you right now, you will be the life and soul of the party, they are quite the conversation starter 😝.
No list of African shirts for every occasion could be complete without us including the best festival shirts. Now most of our shirts are perfect for festivals, they are all bold, bright, colourful and fun, but it is our patchwork range that really kills it on the festival fields. Every single one is slightly different and are made from at least 40 African prints, recycled from our standard collection. We don't think you can get more colourful than this amazing design!
Weddings are joyful occasions, full of love and fantastic outfits. Our African shirts are absolutely perfect for them, I myself having worn one at my brothers wedding last year! And if your really feeling the love, why not make it an outfit, just make sure you don't outshine the bride and groom 🤣
Now its all about chilling, on those summer days, maybe relaxing at a park, with some friends, and having a beer. Something all of us have been lacking this year, for sure. Next year however i am sure we will all make up for it, and there is no better outfit than an African outfit, for this occasion.
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Some couples out there love going matching, or close to it! With our oversized gold shirts, you really can. We make the oversized one cut in a way that looks equally as good on women as it does on men. Check out these two love birds rocking matching gold shirts!
There you have our African shirt style for every occasion! So join us and the thousands of others in embracing colour and expressing yourself!
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