We Design the Clothes, We Select Fabrics. We Find Tailors. They Make Clothes. You Wear Them. Their Children Get Educated. You Get Noticed.

Continent Clothing brings you the very best in street style and festival-wear created using vibrant and geometric traditional African Wax Print fabrics.

Feel good in our clothing... Knowing that every purchase directly helps to improve the lives of others in West Africa.

All our clothing is designed by us and made in The Gambia with fabrics sourced from merchants across West Africa. Our aim is to provide full time and sustainable employment to as many people as possible in West Africa. We work on a micro scale and work directly with local Gambian tailors, seamstresses and fabric merchants in Ghana, Senegal and Cote Du Voir.

We take great pride in our products, for how they are made, by whom and why. Our socially responsible projects employ over 60 people in West Africa to earn a good living, send their children to school or to pay for health care and other necessities. We actively try to minimise our impact on the environment too. All our packaging is recycled and plastic free. Many of our jewellery products minimise waste by using the waste material from our clothing collection. Working towards a zero waste business is extremely important to us and we will continue to try to achieve this.

We love what we do and whom we work with. We shout about it all the time. Just read our product names…. They’re all named after the tailor who produced them. Much more on this can be found on our website and social media channels.

We Have a shop too... so come and visit us in person.

Reading- 27 Harris Arcade, Friar St, reading, RG11DN